Qualify a Deal
Ask better. Dig deeper. Close with confidence. Score every prospect on Q · U · A · L · I · F · Y and get a clear go, hold, or no-go verdict.
How it helps
Stop chasing bad deals. Start backing winners.
QUALIFY gives you a repeatable scorecard to filter noise, justify recommendations, and move faster with conviction.
Qualify your next deal7
Letters scored per deal
Q·U·Y
Triad letters weighted double
Score each letter on evidence you can point to, see exactly which gaps are dragging the deal down, and export a scorecard you can share internally or with a client.
- Q
Quantitative Need
The measurable, financial or operational reason this transaction must happen — for an owner with vacancy or sale need, or an occupant with a space problem.
- U
Urgency
The clock — internal or external — that forces a decision.
- A
Authority
The person, or people, who can actually say yes.
- L
Loyalty
Will they stand with you when the deal gets hard?
- I
Intention
The honest plan behind the conversation — not the cover story.
- F
Fuel
Capital, credit, capacity — the resources to execute.
- Y
Yearning
The deeper desire that money alone cannot name.